The first port of call is often to change the real estate agent.<\/p>\n
But is the grass always greener on the other side?<\/p>\n
Some lazy, unethical real estate agents will specifically target their searches for new \u2018listings\u2019 at those homes that are already on the market with one of their competitors.\u00a0 Whilst this is the industry equivalent of stealing and is actually professional misconduct, it generally goes on unpunished and hence is rampant with these unscrupulous agents.<\/p>\n
It\u2019s very difficult to know that a lie is a lie when it is something you want to believe.\u00a0 So when this other agent says that your price seems reasonable or too cheap, and\/or that they have a buyer for your home, it can sound very alluring.\u00a0 Don\u2019t fall for these slick lines from agents that resort to these tactics.\u00a0 Think about it \u2013 how can they be so sure they have a buyer for your home if neither them, nor their buyer has even seen inside the property?!\u00a0 And if there was a buyer, don\u2019t you think they would just come and inspect with the agent that has it for sale?!<\/p>\n
Many sellers do end up believing that the \u2018grass is greener on the other side\u2019, and change their agent, only to remain unsold as the reality hits that it wasn\u2019t the agent that was the problem, but the fact that there were no buyers for the home at the price being asked.\u00a0 Often these properties do end up selling, but only when the seller changes not the agent, but the price, and the frustrating aspect is that the unethical agent is often the one who ends up being rewarded.<\/p>\n
Change the price, not the agent.<\/p>\n
If your agency is proactive in the local market, your representative keeping in touch with you, marketing your home on all the main online portals and you feel comfortable that they have your best interests in mind, then stick with them and listen to their advice around price.<\/p>\n
No agent enjoys broaching the subject of price re-positioning with their sellers, and these conversations are avoided by weak agents, resulting in homes languishing unsold on the market for months, often because the agent only won the business in the first place by \u2018over-quoting\u2019 the likely selling price!<\/p>\n
The agent who has the courage to confront the reality of the current market and where your property sits within it should be rewarded, not penalised by withdrawing your business in favour of a lazy, unethical agent engaging in misconduct.\u00a0 Think about it, if they conduct themselves that way to win a client, do you think they\u2019ll suddenly become ethical in their conduct once you are actually their client, trusting them with the sale of your greatest asset?<\/p>\n","protected":false},"excerpt":{"rendered":"